I don’t like the look of the new ads, and the billboards are hard to read. I’m all for puns in advertising, but I don’t think most people could identify what the point of the ad is.
Please, don’t be blaming Sarcan for recycling ewaste.
SWEEP was DIRECTED by ‘government’ to use SARCAN’s 71 collection depots to collect ewaste. There was NO PUBLIC tender for this contract. The Government of the day then was the NDP.
It has been SWEEP’s standard policy that SARCAN collect all EOLE (End of Life Electronics). Note the KEY words: END OF LIFE ELECTRONICS, meaning, whatever you give to SARCAN, it will be destroyed! EOLE by definition IS electronics that are beyond all use, including re-use, or re-use of components, parts, or even as as a whole unit.
SARCAN’s job is to collect all ewaste destined for distruction. THAT is what SWEEP hired them to do.
Now please note: SARCAN is not the villain here. SARCAN’s workforce has certain limitations (some physical, some mental) that preclude their ewaste collection system from providing a full Three R recycling system. SARCAN’s workforce limitations require a very simple work flow process that requires little skills of staff that require very little training. So, to be clear here, SARCAN is VERY good at collecting stuff for complete and utter destruction. Again, that is the job SWEEP hired them to do.
Did you know, it’s not SARCAN who pays for the SWEEP it to SARCAN ads. Its SWEEP. SWEEP foots the entire bill for those ads. SARCAN gets the benefit of all that advertising for free. Heck, if I was a community based non-profit operation like SARCAN, I sure would appreciate $200,000 or more dollars in annual advertising advising the sheeple of Saskatchewan to bring me all their EOLE electronics too. I can’t blame SARCAN for those ads, they don’t pay for them, so they don’t get a say in how they are written. SWEEP pays for and produces those ads.
SWEEP said in their program submitted and APPROVED by the Environment Minister, that in ORDER of DESCENDING PREFERENCE: RE-USE of electronics was to be SWEEP’s Primary method of dealing with ewaste. THE FINAL and last option for waste electronics was to recycle them (destroy them).
Here, read SWEEP’s environmental plan and communication’s plan for yourself. I’ve managed to get my hands on an original copy of the application to the Minister and uploaded it here: Have a look at Section 5 (2).
So, I ask you, is SWEEP following their plan? How many SWEEP ads have you seen promoting RE-USE of electronics? How many ads have you seen SWEEP produce advising the citizens of Saskatchewan where they can take their reusable electronics to?
Perhaps at some point SARCAN asked SWEEP, ‘you know, maybe we should look into why we are crushing reusable electronics, and perhaps you might want to consider promoting a 4R recycler like Second Time Office Equipment?’. Perhaps. I hope, ‘perhaps’. I know, I have asked that very question of the Head of SWEEP, and of the Department of Environment, many times. But, perhaps its time you, the general public began to ask too.
Maybe someone would like ask the head of SWEEP WHY they only promote SWEEP it to SARCAN, and not, Reduce, reuse, and then finally recycle?
In whose best interests is it that reusable electronics be destroyed?
Hmm, might be an interesting time to look at how many recycling operations have been involved in the creation of SWEEP. What’s that, oh ya! NONE!
Why is it that SWEEP has been allowed to needlessly recycle useful electronics? Who is responsible for administration of SWEEP? Who created the regulation that brought in the existence of SWEEP? If you look from today back, responsible parties come from BOTH sides of the Legislature, so you can’t say its purely a Left – Right issue.
So, I’m very happy folks have finally caught onto what I have been saying very publicly for four years. But, at the same time, I want the world to know WHO is responsible for this mess.
I think perhaps we should have a public investigation into this program and find out WHY free enterprise companies like mine are EXCLUDED from participation.
Second Time Office Equipment has NEVER had issues with SARCAN’s participation in the ewaste industry, we have had SEVERE differences of opinion over the issue that ONLY SARCAN is compensated for collection, transportation, and consolidation of ewaste. All we have ever asked for is a fair and level playing field in which free enterprise receives the same compensation and incentives for ewaste recycling as our competitors do.
If you want your end of life electronics totally destroyed and recycled, SARCAN are the folks for that. If you want your electronics evaluated for re-use, reused, any useful/marketable parts reused, and anything beyond use properly and responsibly recycled, Second Time Office Equipment is the company for that.
CIO of Second Time Office Equipment.
Every working e-waste item you divert from SARCAN to Second Time Office Equipment has a second chance at being used. This reduces overall consumption, and avoids putting toxic [and recyclable] ewaste into our landfills.