It’s worth remembering that marketers should not drive scientific research.
Cigarettes are dangerous?
We’d better make them appear less dangerous so they will still sell.
I know, let’s filter the smoke. This fibre seems to do some filtering, or at least we can convince people of that.
Wait, what’s the fibre? Asbestos.
Something other than oil would be nice.
SK Climate Hearings talked about some of these solutions.