Digital Restrictions Management: Do You Own That DVD You “Bought”

Originally posted on Back of the Book

Imagine buying a house, and being locked out of the basement. That’s what digital locks do too. If you’ve been following Canadian politics, particularly the new Copyright Act (Canada’s DMCA) Bill C-11, you’ve heard of “digital locks”. A digital lock, or Digital Rights/Restrictions Management (DRM), is a technology added onto a product you purchase, which keeps you from using the product how you would expect to be able to as an owner. Media sold to you with DRM, is more accurately described as ‘rented’, because it has limited access to important digital capabilities you get with media you create or media that is not digitally locked. You need to contact the landlord of the media in order to make full use of your purchase.

So, why would people buy this crippled product? Consumers haven’t had a lot of choice for one thing (if they buy music, rather than pirate it illegally). iTunes included DRM with purchased music, but removed it for music in 2009. At the outset of MP3 music downloading via file sharing sites like Napster, MP3s were DRM free for pirates. It was literally a more versatile product for free, than you could get from iTunes by paying. Do people wonder why file sharing/piracy became the norm in the early years of the last decade? In the free market, the majority of people don’t choose to pay for a less desirable product, even under threat of punishment.

Now the Conservatives are set to quickly pass Bill C-11, and force through a new Copyright Act after previous governments (including many iterations of their own) failed to do it. I was starting to think that the Copyright Act would doom whichever government tried to pass a new version, but now it seems it would take a miracle to stop it this time. There are going to be harsh penalties for anyone who tries to back up a movie DVD they’ve purchased. DVD movies contain digital locks you see, we’ve just forgotten they are there because the pirates’ circumvention software is so practical and useful in our legal daily use of our home entertainment purchases.

Michael Geist writes, “As for claims that no locks will wipe out the industry, note that Canadian digital music sales have now grown faster than U.S. sales for the past six consecutive years, all without digital lock legislation.

The reality is that the digital lock rules were overwhelmingly opposed as part of the 2009 national copyright consultation and generated strong opposition from opposition political parties, business groups, creator associations, consumer groups, and education representatives.”

There is also ample evidence that Conservative Ministers are meeting only with pro-copyright extremists in the lead-up to passing C-11. The government isn’t looking out for Canadian voters, they’re singing to a different tune. That tune is protected by digital locks, and copyright, so don’t try copying it.

2 responses to “Digital Restrictions Management: Do You Own That DVD You “Bought”

  1. It seems to be a common thing amongst these politicians to only meet with people who are going to further their agenda.

  2. The new copyright legislation is a watered down (thankfully) version of ACTA that the cons have been trying to push for quite a while. Its really the movie industry (and largely Hollywood) that’s wants this in. iTunes has lead the way for music, democratizing content, bringing down content pricing, bringing up artist renumeration and dealing with digital locks. For years they had a 5 computer lock on purchases, but in the last few years removed them entirely. And sales are doing fine.

    There have been studies out that show that the same consumers who pirate music/movies the most also buy the most as well. And here in Canada piracy has been going down as reasonable legit download methods mature. Again, iTunes has lead the way, making it quick and easy to purchase music, books and movies. Movie pricing is still at Hollywood specified rates, as are rentals, and as such aren’t as popular.

    The truth is that digital locks only punish the legit users. If you want to eliminate piracy (which you can’t totally do), you just need to come up with a quick, cheap and efficient legit download method.

    This legislation takes us back a few years in granting more rights to locks (which favour presenters/distributors over creators) and fewer to artists and audiences. It was the result of lobbying by a select few over the needs of the many.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s