Focus groups are good at focusing. If there is a strong racist voice in the group, they might start to focus on race.

When I heard the news this morning mention the Bank of Canada changed the image of a woman on the $100 because she wasn’t white-bread enough, I thought I must have missed something. I couldn’t understand what the point was. That’s because there isn’t a point. It’s pointless racism, plain and simple, and formalized by the Canadian bank.
(I also immediately pulled one of the $100 bills I keep from under my pillow {kidding}, and checked what the fuss was about. Turns out, the image on the bill had already been changed {not in the time between hearing the report, and looking under my pillow}.)
I’d actually looked at the $100 a few days ago, inspecting it closely for the first time. At no point did I think, “You know, I think that should/shouldn’t be an Asian woman on the back.” What I did think strange was that I couldn’t find a name of a single Canadian medical innovator on the bill, even though it says “Medical Innovation” and they have a bottle of insulin and a DNA structure on it. Not sure why DNA is there, although there are no doubt important Canadian innovations in that field, Watson and Crick were not Canadian. Banting and Best were. I was a little confused why they were not gathered at the microscope on the bill while their life saving, world changing innovation appeared in bottle form in the foreground.
I found someone suitable for a Bank of Canada focus group, on Twitter:
ADDED:
I can imagine the process this debacle went through. Here’s a dramatization with thought bubbles for your amusement/horror:
Focus Group participant (in their inner voice): “I know I’m supposed to focus on this money, but all I can think about is Asian women. Holy crap, it’s because there’s an Asian-looking woman on the $100! Maybe that’s what the Bank wanted me to notice? I’d better say something.”
Bank of Canada group guide: “Our money isn’t supposed to make people think that only Asian Canadians know how to use microscopes to make medical innovations. We’d better use a race-neutral person, yet still female so as not to say that only men can make innovations, since we wouldn’t want to be sexist. There’s no race more neutral than white people, because white includes every colour, that’s a scientific fact. Scandal averted. Hooray for cultural sensitivity and political correctness! We didn’t offend Asian-looking Canadians by suggesting they have the capacity to be medical innovators and equal opportunity to appear on our money.”
Media: “OH RLY?”
Public: “Canadian Actress Sandra Oh should be representing medical innovation on our $100 note.” #GreysAnatomy
Me: *Head desk*
